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Undecided: Hillary keeps shifting slogans
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hillarynews
Joined: 24 Jan 2007
Posts: 2255
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 Posted: Fri Jan 04, 2008 7:00 am Post subject: Undecided: Hillary keeps shifting slogans |
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 Undecided: Hillary keeps shifting slogans
By: Ben SmithHillary Rodham Clinton’s campaign began with an invitation to “chat” — “Let the conversation begin,” she said in an informal announcement video. It’s ending with a clunker, as she tours Iowa under the rubric, “Big Challenges, Real Solutions: Time to Pick a President.” One thing she hasn’t found along the way: a catchy slogan.
Category: Top Story
By: Ben SmithHillary Rodham Clinton’s campaign began with an invitation to “chat” — “Let the conversation begin,” she said in an informal announcement video. It’s ending with a clunker, as she tours Iowa under the rubric, “Big Challenges, Real Solutions: Time to Pick a President.” One thing she hasn’t found along the way: a catchy slogan. Instead, Clinton has left behind a rubble of themes adopted and abandoned: At first, she was “renew[ing] the promise of America.” Then, she was “In to Win.” She was “Working for Change, Working for You.” She offered not just “strength and experience” but also “the strength and experience to make change happen” and “the change we need.” She’s “the Hillary I know,” who will “turn up the heat...turn America around.” In the closing days of the race, she started offering a "new beginning." The shifting, carefully measured words reflect some of the strengths of her campaign but some of its most visible weaknesses. They’re the product of years of meticulous polling, layers of advisers, and evidence of a detailed understanding of what Iowans and Americans want to hear. But they also reflect more perspiration than inspiration. And they don’t have a beat you can dance to.As Iowans prepare to caucus Thursday, Clinton’s serial sloganeering is also another window into the contrasts caucus-goers may draw between her and Barack Obama.
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Source: The Hillary Project
Description: reporting the news about Hillary that the media refuses to |
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