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How new media affected the Clinton campaign
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hillarynews
Joined: 24 Jan 2007
Posts: 2255
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 Posted: Sat Jun 07, 2008 3:00 am Post subject: How new media affected the Clinton campaign |
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 How new media affected the Clinton campaign
By: Joe GarofoliThe rise and fall of Hillary Rodham Clinton's presidential campaign can be traced through video - from her first announcement to the apparent suspension of the campaign. Some of the video was scripted fare, much of it wasn't. Some of it aired on network TV, much of it spread virally online.And each of the videos was viewed enough to dominate the news for at least a day. Collectively, they helped shape the narrative of her campaign.
Category: Spotlight
By: Joe GarofoliThe rise and fall of Hillary Rodham Clinton's presidential campaign can be traced through video - from her first announcement to the apparent suspension of the campaign. Some of the video was scripted fare, much of it wasn't. Some of it aired on network TV, much of it spread virally online.And each of the videos was viewed enough to dominate the news for at least a day. Collectively, they helped shape the narrative of her campaign.What hurt Clinton most, political spam say, is that she couldn't consistently use the newfound ubiquity of video to soften her image with voters. Or, as George Washington University Professor and new-media spam Michael Cornfeld said, "It's like the Clintons, both of them, had sort of a 'Sunset Boulevard' thing going on. They were silent screen stars who couldn't make the transition to talkies."Conquering video in the digital age has less to do with being telegenic or smart, as both Clintons are. Being a politician in the YouTube era means being comfortable with giving up control of your message and realizing that everything you say or do can be uploaded within minutes for the whole world to see - and then mashed up into something new.Video is the media currency of the millions of young Americans who voted in the primary season this year, many for the first time. Stories told through video percolated to traditional media from blogs and online advocacy sites, from the tirades of Sen. Barack Obama's former pastor, the Rev. Jeremiah Wright, to the off-script comments of Bill Clinton.
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Source: The Hillary Project
Description: reporting the news about Hillary that the media refuses to |
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