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Consultant spending saps Clinton campaign
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hillarynews
Joined: 24 Jan 2007
Posts: 2255
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 Posted: Fri Feb 22, 2008 1:00 pm Post subject: Consultant spending saps Clinton campaign |
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 Consultant spending saps Clinton campaign
By: Kenneth P. VogelPOLITICO - Hillary Rodham Clinton started the year flush with cash, but by the beginning of this month, she'd blazed through most of it — spending $11 million on ads, $3.8 million on messaging guru Mark Penn and $1,300 at Dunkin' Donuts, to name just a few expenditures — leaving her campaign woefully unprepared for an extended battle for the Democratic presidential nomination. About $15 million — or more than half of the New York senator’s January spending — went to a cadre of high-priced consultants. Though much of the cash went through the campaign media buyer for ad time, the considerable payments to outside consultants mark an increase in a pattern that has irked campaign insiders. From the beginning of the race through the end of last month, Clinton paid the consultants $33 million — nearly one-third of the $105 million spent by the campaign.
Category: Top Story
By: Kenneth P. VogelPOLITICO - Hillary Rodham Clinton started the year flush with cash, but by the beginning of this month, she'd blazed through most of it — spending $11 million on ads, $3.8 million on messaging guru Mark Penn and $1,300 at Dunkin' Donuts, to name just a few expenditures — leaving her campaign woefully unprepared for an extended battle for the Democratic presidential nomination. About $15 million — or more than half of the New York senator’s January spending — went to a cadre of high-priced consultants. Though much of the cash went through the campaign media buyer for ad time, the considerable payments to outside consultants mark an increase in a pattern that has irked campaign insiders. From the beginning of the race through the end of last month, Clinton paid the consultants $33 million — nearly one-third of the $105 million spent by the campaign. That provides some of the back story behind Clinton’s staff shake-up, her public appeals for campaign cash in the past two weeks and even her string of 10 straight losses to Illinois Sen. Barack Obama since Super Tuesday, Feb. 5.She simply did not have the cash to compete in the post-Feb. 5 states, mostly because her campaign spending blueprint was built around two flawed premises: that no one would be able to match her fundraising and that the nomination would be decided on Super Tuesday. Clinton’s January campaign finances, filed Wednesday night with the Federal Election Commission, show she spent nearly as much as Obama from the beginning of the campaign until the beginning of this month. But they also show a top-heavy campaign lacking the liquidity to adjust to the new electoral landscape that emerged after Feb. 5. Clinton last month doled out $15 million to a cadre of trusted political hands, mostly based in Washington, for everything from producing and placing ads to polling and fundraising and mailings.
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Source: The Hillary Project
Description: reporting the news about Hillary that the media refuses to |
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